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Website Lead to CRM and Slack process diagram

This is a worked example. Wavelength built the diagram below from the description on this page. Nobody drew it by hand.

What was said

A visitor fills out the contact form on the website. The form fires a webhook to the automation platform. The platform enriches the lead with company data. It checks if the contact already exists in HubSpot. If it does, it updates the record. If not, it creates a new contact. Then it checks if the lead is high value. If high value, it sends a Slack alert to the sales team. The sales rep follows up and the lead is stored.

The diagram

G n1 Contact Form n2 Webhook n1->n2 submits n3 Enrich Lead n2->n3 fires n4 Existing Contact? n3->n4 enriches n5 Update HubSpot n4->n5 Yes n6 Create Contact n4->n6 No n7 High Value? n5->n7 checks n6->n7 checks n8 Slack Alert n7->n8 Yes n11 Lead Stored n7->n11 No n9 Sales Rep n8->n9 alerts n10 Follow Up n9->n10 follows up n10->n11 done
Hexagons are systems. Cylinders are data stores. Diamonds are decisions. Rounded orange boxes are people and teams. A dashed amber arrow is a link the AI inferred. Pink arrows are decision branches. Blue arrows move data.

What is in this flow

Steps

  1. Contact Form
  2. Webhook
  3. Enrich Lead (Automation)
  4. Existing Contact?
  5. Update HubSpot (Automation)
  6. Create Contact (Automation)
  7. High Value?
  8. Slack Alert
  9. Sales Rep
  10. Follow Up (Sales Rep)
  11. Lead Stored

Mermaid code

Copy this into any Markdown file, GitHub README, or Mermaid Live to render the same flow.

flowchart TD
  n1([Contact Form])
  n2{{Webhook}}
  n3[Enrich Lead]
  n4{Existing Contact?}
  n5[Update HubSpot]
  n6[Create Contact]
  n7{High Value?}
  n8{{Slack Alert}}
  n9(Sales Rep)
  n10[Follow Up]
  n11([Lead Stored])
  n1 -->|submits| n2
  n2 -->|fires| n3
  n3 -->|enriches| n4
  n4 -->|Yes| n5
  n4 -->|No| n6
  n5 -->|checks| n7
  n6 -->|checks| n7
  n7 -->|Yes| n8
  n7 -->|No| n11
  n8 -->|alerts| n9
  n9 -->|follows up| n10
  n10 -->|done| n11

Map your own process

Describe your version out loud, or paste the transcript of a call. Wavelength draws the flow as you talk, and you can edit it by voice, by prompt, or by hand.

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This example is part of our guide for automation builders.

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